Sulekha.com

Sometimes, conventional advertising isn't the best way to connect with the audience. How do you take a traditional, albeit working solution and adapt it to the clear and present goals? Being innovative was the key requirement here. Breaking away from standard rules and specifications, and inventing customized solutions for each business client produced remarkable results.

The Citibank campaign is a successful example of customized advertising, discarding plain vanilla or animated banners in favor of form-based targeted components. The success triggered the creation of more form-based banners for various banks. Log on to www.sulekha.com to check out various form-based banners.

Promotions and offers can induce the user to check out what's on the plate but are not major catalysts in opening an account. Another interesting finding was the insignificant overlap of the same users opting for different bank accounts. With clear-cut analysis and new innovations, Sulekha has mastered the technique of meeting the financial client's expectations.