“Meet the sweet and cute little girl next door Gareema who is a naughty girl full of life and laughter”. She was the central character of all the event promotions planned for US cities. The objective of the character was to create a buzz with the audience and promote MakeMyTrip brand as a young and energetic brand. To bring the Indianness of the brand to Indians , MakeMyTrip identified events like Ugadi, Zee heritage and planned a lots of activities for the complete family to bring in more excitement and make the whole event colorful. Surprise gifts were offered to the participants for every activity, to reinstate the lowest airfares offered by MakeMyTrip.