Press Releases

Sulekha.com ropes in Grey Synchronised Services & Interactive Avenues as its Online Creative & Media buying agency

Chennai, 14 September 2007: Sulekha.com, the popular online community that offers industry-leading classifieds, yellow pages and social networking services for Indians worldwide, has signed Grey Synchronised Service and Interactive Avenues for its online creative and media buying.

Grey Synchronised Service (G2) will handle the creative duties for all social media campaigns targeted to Indians in US. While Interactive Avenues will manage both the online creative and media buying function for Classifieds & Yellow pages in India.

On selecting Grey & Interactive Avenues, B Sridhar, Director, Global Brand and Marketing, says, ““In India and US, we have two different consumer characteristics and different marketing strategies. While in US we are promoting our social media offerings, in India we will focus more on local commerce as our future strategy. Both our partners have a high reputation and a proven- performance record in the online media”.

Sulekha.com is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms. The size of the online business is approximately around 15 cr.

About Sulekha.com

Sulekha.com is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.

For Media Enquires

Jude Rajan

Mobile: 98401 25055

Email: juderajan@sulekha.net