Press Releases

Loyal customer creates a commercial for Sulekha.com

~ A new mantra in advertising ~

February 07, 2008: 32 year old, Indian software engineer Pranab Bhowmick from Bay area, California has created a commercial on his favorite social networking and local commerce website, Sulekha.com. Inspired by the varied services offered by Sulekha.com and having utilized the same, he conceptualized the commercial, displaying his utmost satisfaction with the service offerings. Sulekha.com, a leading social networking and local commerce website for Indians worldwide, was impressed with the creativity and customer loyalty, has re-created the commercial and will run a campaign with the same commercial. Sulekha.com’s ad campaign has been launched today and will be aired on popular TV channels in the U.S.

Commenting on the launch, Mr. Satya Prabhakar, Founder & CEO, Sulekha.com said, “Sulekha as a brand plays a larger than life role to NRI’s living in the US. It enables its members to be close to India. The original idea was conceived by one of our members. We just wanted to give it a bigger canvas and thus recreated it. Loyal consumers reflect the true values of the brand and act as strong evangelists, especially in the online media. Nearly 95% of Sulekha.com’s content is member generated, and its only befitting that marketing communication also takes this form.”

Commenting on their self-created commercial, Mr. Pranab Bhowmick said, “Most of us, who are away from their homeland, seek platforms like Sulekha.com to connect with other Indians. Sulekha.com has been a friend and a guide for me ever since I moved to the U.S. As a gesture of my fondness for Sulekha.com, I decided to create this advertisement and uploaded it on youtube.com. I never imagined that the company would approach me and actually use it to run a campaign. I thank Sulekha.com for taking care of us, more than just our needs.” The advertisement talks about a couple who relocates from India to the US and discovers Sulekha.com. The couple describes how they have used the services offered by Sulekha.com during last few years of their lives, in a humorous way. The film was shot by Film Park Productions under the creative supervision of Debdarshan Dutta. Sulekha.com’s new campaign would be initially on air from February 01, 2008, on Zee USA .

About Sulekha.com

Sulekha.com, a pioneer in the Indian centric online community, is a highly popular member-generated community and social/professional networking hub integrating social media and local commerce services with over 3.5 mn members. Their key services can be categorized into Social Media - Blogs, Groups, Networks, Verticals (News, Movies, Cricket, and Travel) and Local Commerce - Classifieds, Yellow Pages. Sulekha.com has city specific portals covering 25 cities across the world with offices in Chennai, Bangalore, Hyderabad, Mumbai and Austin. For more information, please visit www.sulekha.com.

For Media Enquires

Sridhar B

Tel: +91 44 66789915

Email: Sridhar.b@sulekha.net

For Media Enquires

Aparna / Gayathri

Hanmer & Partners, India

Tel: +914442144890 / +9198846 72574

Email: aparna@hanmerpr.com

Email: gayathri@hanmerpr.com