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Bollywood Music Awards to Decide Winners Through a Global Online Poll on Sulekha.com

Bollywood entertainment leader ties up with online pioneer to drive popular participation

NEW YORK, India and AUSTIN, US, Nov 6: Bollywood Entertainment Group has won unexampled praise from international media such as Time, New York Times, Fox and CNN for staging highly exciting and popular events such as Bollywood Movie Awards, Bollywood Fashion Awards and Bollywood Music Awards. In preparation for the Zee Gold Bollywood Music Awards (BMA) to be held in Manhattan on November 9th this year, this entertainment leader has partnered with Sulekha.com, the biggest and most popular online Indian community, to conduct an open global poll of South Asians to help determine the winners of this year's event.

Kamal Dandona, Chairman of Bollywood Entertainment Group, said, "Bollywood is now a worldwide phenomenon, captivating and enthralling the global citizen. It is thrilling to partner with the hugely popular Sulekha.com to get South Asians worldwide involved in the Bollywood Music Awards by helping us select the winners. This will take the event to a totally new level."

Music lovers the world over can register and cast their votes in all the popular categories on Sulekha.com by logging on to www.sulekha.com/bma. Satya Prabhakar, President and CEO of Sulekha.com, said, "No matter where we in the world we are living, we are united by a common culture and the Net. This alliance between Bollywood Entertainment Group and Sulekha.com brings us even closer by allowing Indians to take part in a defining event that celebrate popular Indian music and recognizes its most popular figures." Mr Dandona added, "Sulekha was the natural choice to do this poll as it is extremely popular and is driven by user participation."

The voting will start August 1 and will end on October 15th. Each person can vote only once. BMA and Sulekha are giving away free tickets to this star-studded night to 10 randomly selected lucky voters. They will get a chance to meet and be photographed with the stars of the event.

Alia Khan, one of the most influential and popular South Asian fashion designers today, speaking from the Houston Astrodome where she was headlining a fashion show at the Two-Wicket Cricket Tournament, commented, "Bollywood Fashion Awards is a phenomenal, defining annual event in the world of fashion combining exciting choreographed entertainment and remarkably talented models from India and US. Bollywood Entertainment Group is bringing South Asian fashion and entertainment to US and Sulekha is now taking it global by getting Indians involved. I think this is awesome."

Hari Srinivas, Country Head of B4U US Inc., a leader in Bollywood television entertainment, said, "Bollywood Entertainment Group has been very successful in showcasing Bollywood here in the US. At the same time, Sulekha has done the same online through its popular Sulekha Movies portal and its pioneering online ticketing for movies across the country. Their tie-up is a powerful one that further expands the influence and reach of Bollywood." He added with a smile, "Now that is something neither my company nor I have a complaint with."

Bollywood Entertainment Group and Sulekha expect tens of thousands of South Asians from around the world to vote for their favorite singers, songs and music directors, making this the definitive awards anywhere in the world.

About Sulekha.com

Sulekha.com is the flagship service of Smart Information Worldwide, Inc., a leading Internet media and services company with operations in US and India. With participation of tens of thousands of Indians from over 50 countries, Sulekha has become the biggest online community for Indians, winning the loyalty of hundreds of thousands of visitors and acclaim from the media. In addition, Sulekha is also the leading provider of ticketing, membership and fundraising services to Indian organizations and is today the biggest online ticketer for Indian events and movies in North America. Web address: http://www.sulekha.com. The best of Sulekha has been published by Penguin and is available in bookstores all across the Indian subcontinent, Singapore with the US edition available from Amazon.com. Most recently, Sulekha partnered with Eros to be the Official, Exclusive Nationwide Online Ticketer for the blockbuster movie Devdas.

Contact:Satya Prabhakar, Sulekha.com, satya@sulekha.net, 512-762-7317