Press Releases

Sulekha.com Launches Unique Leveraged Distribution Model for Classifieds

Distributes FREE copies through grocery chains, corporates and the hospitality industry

Bangalore, March ___ 2005: Sulekha.com, the largest online community connecting Indians worldwide, which launched its print classified editions a few months ago has embarked on an innovative distribution network.

This distribution is based on a popular business model in the USA. "Leveraged distribution is yielding tremendous results with our Classifieds and Display advertisers with an eye-popping 60% renewal rate," says Satya Prabhakar, CEO of Sulekha.com.

Sulekha.com has obtained permissions from leading grocery chains, corporates and hotels in order to distribute the Sulekha Classifieds copies every week. Grocery chain partners for Sulekha print edition includes Food World in Chennai and Bangalore; Trinethra & RPG Giant in Hyderabad, and Fabmall in Bangalore.

Leading corporates include IT companies in all 3 cities have also allowed Sulekha.com to distribute their copies to their employees.

Sulekha reaches 4 lakh+ readers in Chennai, 3 lakh+ readers in Bangalore and 3 lakh+ readers in Hyderabad through the leveraged distribution model.

Combining the Internet and Print Classifieds has been hugely successful for the Rs 18 crore Sulekha.com, which is based in Austin, Texas. The print plus Internet combination of Classifieds is yielding about 1,500 new advertisers each month and with high renewal rates from SMB's, Sulekha Classifieds is poised to break new ground in India.

About Sulekha.com

Sulekha.com, the largest and most popular online Indian community, is a global, interactive platform for connecting more than one-fifth of humanity. Millions of Indians worldwide learn, interact, network and transact through Sulekha's popular portfolio of interactive services such as Classifieds, Professional Networking, Ticketing, Blogs, Forums and more. Sulekha, global in its scope and multimedia in its range, is built on a foundation of over 60 city portals in five continents and features over five million pages of content, contributed by tens of thousands of its members. Headquartered in Austin, Sulekha has offices in Seattle, Chennai, Hyderabad and Bangalore.

For further media information, contact:

Archana Hindocha/ Shakuntala Dutta

Corporate Voice|Weber Shandwick

Tel: 080 25253891/2