Press Releases

Interactions as its media buying agency

Chennai, 01 August 2007: Sulekha.com, the popular online community that offers industry-leading classifieds, yellow pages and social networking services for Indians worldwide, has signed in Interactions to be the AOR (Agency of Record).

Four media agencies – Mindshare, OMS, TME and Interactions took part in the media pitch process, and Interactions emerged the final winner

On selecting Interactions, B Sridhar, Director, Global Brand and Marketing, says, ‘To build the brand Sulekha, we are primarily looking for a ‘TV-independent’ media solution. Of course, we will do a national TV launch campaign but the thrust in the coming months will be more towards innovative new-age media ideas. It was important that our agency is aligned to our thinking

Interactions will handle the media buying and planning for Sulekha.com both in India and US

Sulekha.com is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms.

About Sulekha.com

Sulekha.com is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.

For media queries, please contact,

India

Jude Rajan

Sulekha.com

Mobile: 98401 25055

Ph: 044 - 66789999

Email: juderajan@sulekha.net