Press Releases

Reliance Communications ties up with Sulekha.com to offer yellow pages on mobile

• Forget Yellow Pages!
• City-specific information on Reliance Mobile phones in a jiffy
• Millions of RCOM customers to benefit from instant search
• Service @ Rs 3 quite handy to a vast section

Chennai, August 17, 2007: With the main objective of benefiting its millions of customers, Reliance Communications today announced its strategic tie-up with Sulekha.com, the leading online social networking and local commerce website for Indians worldwide. This association will help Reliance Mobile customers to carry out a city-specific search, powered by Sulekha.com. Reliance Mobile World(R World) is offering the new Sulekha Local Search option on its mobile phones for the first time.

The tie-up will also provide Reliance Mobile phones subscribers with the option of downloading the city-specific details onto their mobile handsets and further share information with other users. Aimed at increasing the functionality of the cell phone, the search option will appeal to the customers’ varied needs and interests. With Sulekha.com access to over a million listings across seven cities, customers’ access to local information will be highly enhanced. The service available on Java, RLite, WAP enabled mobile handsets costs @ Rs 3 per search. Reliance Mobile users have to click on CitySearch in Reliance mobile World to glean information pertaining to a specific city.

This is essentially the mobile extension of the Yellow pages section of the popular website Sulekha.com. The Sulekha.com application is aimed at the customers who wish to search for business listings in eight cities with complete address and telephone number using their Reliance mobile handsets. Customers have just has to enter a few details and would get the location in a short while.

Currently the search results is limited to 8 cities viz (Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Bangalore and Hyderabad) more locations will be added. This application further enriches the existing portfolio of search products viz ‘Content search’ which allows a user to search for RMW content.

Speaking on the tie-up, Mr. Satya Prabhakar, Founder and CEO, Sulekha.com, said, “The tie-up with Reliance Communications is an important milestone in Sulekha.com’s innovative journey. We admire their customer centric vision and values, which are very close to our own philosophy. The tie-up is part of our ongoing efforts to become a leading new media company and to reach out through all possible mediums to our end users and give them a consistent experience on better convenience and high quality”.

Hailing the tie-up, VG Somasekhar, CEO, TN Circle, said, “This significant alliance with Sulekha.com comes as a boon to our customers. It will not only save their precious time and effort but also empower them to become an authority on city- specific information. The local residents, tourists, taxi drivers, students, cops, guides and many other segments of our society can benefit from this service. I am sure with the increase in its usage, vague answers to any city specific information will become a thing of the past.”

Another similar application on the Reliance Mobile World, is the City Guide in the ‘Guides’ menu which offers viewers utility information on nearly 18 cities in India. These services are unmatched in the country in terms of their accessibility and availability in real-time.

About Sulekha.com:

Sulekha.com, a pioneer in the Indian centric online community, is a highly popular member-generated community and social/professional networking hub integrating social media and local commerce services with over 3.5 mn members. Their key services can be categorized into Social Media - Blogs, Groups, Networks, Verticals (News, Movies, Cricket, and Travel) and Local Commerce - Classifieds, Yellow Pages. Sulekha.com has city specific portals covering 25 cities across the world with offices in Chennai, Bangalore, Hyderabad, Mumbai and Austin (US). For more information, please visit www.sulekha.com

About Reliance Mobile World

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World’s applications include mobile TV, videos, stock and commodity market quotes cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite, has a bouquet of services such as Talking Message Service (TMS), My Tunes (Caller Ringback Tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services. Over 2,500 useful applications on Reliance Mobile World make the lives of the subscribers simple, productive and efficient.

About Reliance Communications:

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitalization of over Rs. 1,60,000 crore, net worth in excess of Rs. 40,000 crore.

Rated among "Asia's Top Five Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company with a customer base of over 35 million including over 1.2 million individual overseas retail customers’ ranks among the Top Ten Asian Telecom companies by number of customers. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

RCOM has established a pan-Indian, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 10,000 towns and 600,000 villages. Reliance Communications owns and operates the World's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. Reliance Communications has recently acquired Ethernet service provider Yipes Holdings Inc, USA, through FLAG Telecom

For further information, please contact:
For Reliance

Lakshman Sundar Aiyar 9324110166

Mrinal Sapre 9323612892

Chaitra Harihar 932861167

For Sulekha.com

Jude Rajan – 98401 25055

Shuchi Joseph – 98400 72099

Anita Vinay - 9840815376