Digital marketing is not just a trendy ploy but a complex marketing arena that’s been proven more effective, feasible and global than any other marketing module discovered, making it the most crowded place for businesses to develop. India is the latest growing digital market with more than 460 million internet users making India the second largest online market in the world. Almost every company, small or big needs a piece of their targeted audience from the digital world. With a vast and dynamic sector like this, you need a team of experts to draw results. Digital marketing involves running marketing campaigns, designing, supplying the right content, maintaining the web site, generating traffic to websites, engaging people through social media and all these responsibilities are categorized by different roles in digital marketing. Let's go through these different roles one by one:

1. Digital Marketing Executive: A role suited for multitalented and multitasking personals. The job demands them to get completely indulged in digital affairs of the brand. Their responsibilities include developing and managing digital campaigns, tracking website traffic flow, optimize content for the website and social media channels, identifying digital marketing trends, distributing content on websites and sponsored pages, executing SMS and email-based marketing campaigns, etc.

2. Digital Marketing Manager: A role for those who understand the consumer often termed as Target groups (TG) or Target audience and can connect with them to benefiting the company in the long run. Responsibilities of a digital marketing manager involves ideating and implementing digital campaigns, enhance brand awareness, drive traffic and acquire lead, make Key Performance Indicators (KPI) reports,  Measure site traffic, email and social media marketing, identify and evaluate new digital technologies and optimize marketing campaigns and display & search advertising using web analytics tools.

3. Search Engine Optimizer (SEO): A SEO specialist is responsible to bring up higher site ranking on google so that website traffic can increase organically i.e. without paying for Ads. SEO executive jobs are in demand by many corporates and it doesn’t seem to slow down in the future either. To become an SEO executive you can be eligible with a degree in any discipline, but it’s always an added benefit if you have a digital media course completion certificate. Check out this link to connect with expert trainers in SEO. Their responsibilities involve conducting on-site and off-site analysis of clients in various industries, compile performance reports using google analytics program, keep track of updates on Google algorithms, contribute to the company’s blog for on-page and off-page optimization, and conduct keyword research according to the latest keyword research strategy.

4. Social Media Marketing Expert: A social media expert combines marketing and social media management to enhance the company’s social media presence and expanding opportunities for increasing revenue. Being an expert on all social media platforms, they have the best knowledge to execute social media strategies and optimize content to make it engaging for the audience. A few responsibilities of social media marketing experts are to create and implement social media marketing strategies and campaigns, creating content ideas, audience research, optimize company’s social media pages and increase social visibility, increase audience engagement, the website traffic and revenue for the company by using Social media marketing tools.

5. Digital Marketing Copywriter: A copywriter provides professional content for digital use. With the help of witty and accurate wordplay, contents are refined by the copywriters to communicate the intended message to the large audience on digital platforms. From writing Ads for a search engine marketer (SEM) to editing copies that would go live on social media, a copywriter helps in gaining reception through good content. Roles and responsibilities of an SEM would be: to tailor the messages that are supposed to go live and convey required intentions, understanding viewers or audience interests, ensure quality for the language and visual elements of the web page or sponsored ads by working with different teams, write blogs, on-page content for web pages, social media copies, slogans and video scripts. Time to time a copywriters also assist in business pitches to showcase creativity and win clients.

6. Search Engine Marketing Specialist- Search engine marketer (SEM) is one of the key roles in helping businesses grow in the competitive digital market space. They promote websites by increasing a company’s visibility in search results. As the number of webpages is growing each day, the search engine algorithm adjusts accordingly to help people find information quickly and SEM can boost the company’s ranking on search results. Few responsibilities of an SEM are, to achieve maximum ROI for paid campaigns by collecting and analyzing data, identifying trends and insights for search engine market, build reports on website analytics and pay per click(PPC) campaigns, optimize landing page for paid search engine marketing campaign, scheduling budget and expenses for campaigns and estimate periodic costing.

7. Content Marketing Manager-A content marketing manager is responsible for content marketing i.e. to expand a company’s reach by targeting the right audience to showcase their content and get their engagement. Roles and responsibilities of a content marketing manager are to deliver effective editorial plan and content marketing strategies, develop and manage blogs, e-book publications, guest blogging, email communications, video marketing, sales page copywriting, etc. optimize content on a regular basis to drive traffic, integrate content programs to with brand campaigns to drive the demand for brands, developing editorial calendars,

The scope for digital marketing is booming in India rapidly and if you want to bring effective marketing changes and help grow a business then this is the right time to explore the career options in digital marketing. Digital marketing today has a very constant learning and growing curve which is a great sign for any fresher or professionals trying to switch their current career path. If you’re looking forward to getting trained in digital marketing disciplines check out this link where you can find expert digital marketing trainers and get an edge over other digital marketing aspirants. If you have any queries or doubts about digital marketing and career, do mention it in the comment box below.