Powerlinks
was created to meet the objectives of SME
segment. Both in terms of the visibility
and the CTR from the component. To meet the prime
objective, Powerlink carried the logo or the image of product or service of the client
with a clear ad description
text in 2 lines. The creative was also
designed to stand
out from the clutter and it generates 0.5% CTR which is on par with the industry
average. |