Best Advertising Agencies in Mumbai

Types of Advertising in Mumbai

Advertising has become an integral part in today’s marketing scenario. Currently we have many options through which we can advertise, from traditional media such as newspaper, magazines, TV, radio or direct mail to new media such as websites, social apps and text messages.

An advertising agency is a service business dedicated to creating, planning and handling advertising for its clients. The Ad agency in Mumbai makes a contract with the company to advertise the business for a particular campaign. They may handle all the stages of advertisement campaigns, which start from market research then branding of the product or service and at last going with the display of it through online or offline methods.

Broadcasting media:

Whenever anyone talks of advertising, the very first thing which comes to the mind is television and radio advertising, which are the traditional and common types of advertising media.

There are many why the Broadcasting media are still in a high demand. Some of the reasons are

• Building trust with the customer
• Reaching the target audience – can use specific channel to advertise such as children cartoon channel from teenage youth channels.
• Strong impact – as the general public tends to remember the repeated scene and songs which shows in every ads in between the shows.
• Fast result

Print media:

Print media advertisements are any form of printing ad on a physical object. It includes printed advertisement in newspapers, magazines, brochure, leaflets and on other printed surfaces such as posters and outdoor boards. 

Some of the important advantage of print media is

• Easy medium to spread awareness – Just a small space creative are needed and easily advertise by the agency.
• Choose your budget and space to advertise – In newspaper and magazine we get the options to choose the space to advertise according to the budget.
• High impact

Outdoor advertising media:

The outdoor advertising has taken different shapes and forms as billboard, railway station, vehicular advertising, field signs, electric light signs, neon signs, sandwich men, transit advertising, mobile billboard, aerial advertising, inflight advertising etc.

Some of the advantages of Outdoor advertising media are

• Continuous exposure for a particular period of time – As the target audience travel to the same route every day.
• Reach mass audience – All the people passing by can see the advertisement.
• Geographical targeting

Direct Advertising Media:

 Direct advertising is one of the oldest methods of reaching the consumer or a prospect. The printed ads is distributed house to house by personal delivery, handed to passerby on the sidewalks, placed in the automobiles, struck under the windscreen of an automobile, handed over at the retail counters or may be sent through post.

• Can personalize the ad according to the target audience
• Human interaction
• Can calculate the effectiveness within short period of time

Internet Advertising Media:

Internet/online advertising is the latest form of advertisement that uses internet and world wide web to deliver marketing messages and attract the target customer. As the world moving towards a digital world and almost all the people is using internet and spend most of their time in their laptops and mobile, so, to grab their attentions marketer are now concentrating towards digital marketing.

Digital marketing is different from traditional marketing in many ways like, 

• Easy to find the target audience
• Reach more audience
• Reduced cost
• Do not need more technical knowledge
• Give statistical information of all the digital marketing campaign
• Have a global presence

The most widely used forms are tickers, superstitial, interstitial ads, pop up ads, pop under, transaction ads, roadblocks, floating ad, expanding ad, video ad, map ad and mobile ad.

Other forms of Advertising Media:

The other forms of advertising media are as follows: Cinema and theatre programme advertising, video film advertising, exhibition and trade fair advertising and directory advertising.

Benefits of hiring an advertising agency

Hiring an advertising agency for some or all of your marketing operations will be the best plan of action to improve your brand awareness. Some of the benefits of hiring an advertising agency are highlighted as below:

• Increase your Return on Investment

Advertising agencies are staffed with people whose whole sole job is to come up with creative ideas based on the theme that has worked in the past. Working with multiple clients, they know the fair market value for marketing materials and also capable of negotiating better, thus, improving your return on investment.

• Take advantage of specialized knowledge and resources

With elaborate industry research and all information about your competitors, the advertising agencies know how you should be represented in the marketplace.

• Get a different marketing approach

The advertising agencies find new ways to promote your business. They find out the best place to advertise, the optimum time to launch the advertising campaign and which platform will be more advantageous.

• Secure your future

A reputed advertising agency will give you a visual facelift. They will help you with tailoring the brand in a way that your business can meet the unique future challenges.

Whatever may be the size of your business, the advertising agency will be able to view your company from an outsider’s perspective and provide you customized solutions which suit your unique business needs.

Why should you prefer Sulekha for finding the best advertising agencies in Mumbai?

Sulekha is one of the best online directories in India where you can easily find well-established advertising agencies in Mumbai at one place. You will get the complete information of the advertising agencies in your area including their contact number, address, email id, reviews from their previous clients and the details of their previous advertising campaigns. You even get the option of comparing different advertising agencies in Mumbai on the basis of their work and price range. Genuine ratings are given to all the listed advertising agencies in Mumbai. There will be no influential tactics and unwanted calls to bother you unnecessarily.