The creative mind and the endless love for colors are the turning points in Kiruthika’s life. This 25-year-old enthusiast who was an architect was bold enough to resign the job and follow the passion of starting her brand in cloth designing.

As a result of tireless chasing of dreams, she was able to establish her own handmade cloth branding start-up Hooray.

In an exclusive interview with Sulekha, the founder of Hooray shares about the common mistakes by couples while dressing up for their wedding, things to look up while choosing dresses and many more.

Q: How did this interest in cloth designing come into?

A: I always love dressing up, and I grew watching my mother who sews apparels for me, and that’s how it all started. As I studied architect, I had a design background which helped me in understanding the design process and I applied this in fashion design. The interest got even more boosted when I mastered stitching my very own first apparel.

Q: Share us the journey of Hooray.

A: When I had the idea of starting my brand, I was working as a junior architect in Ahmedabad. However, I was very clear that designing apparel is all I ever wanted. Then, I started working as an assistant professor in Madurai to support my brand financially, where I worked for Hooray on weekends.

At first, I did a test shoot with my friends, wearing my own designed apparels and the review was awesome. As I decided to bring it up, I introduced five patterns and started a page on Instagram and Facebook.

Gradually after a year, I hosted an exhibition in Chennai to understand the taste of clients in person, as I have been dealing in online still then. And the expo worked so well.

In the future, I want to make Hooray a global brand, making it grow with the touch of different artisans around the globe.

Q: How people are welcoming customized cloths?

A: Yes true. One thing people like about handmade clothes is when they are customizable. Readymade doesn’t fit everyone. These days’ people are looking for someone who can customize the apparels for them. In that way, we were deliberately taking up customize orders.

Q: Amidst the heavy competition in this field what make Hooray stand out?

A: Hooray isn’t just like any other brand. As an architect I was very clear about any new design I bring should have some strong concept and something new. I applied all my architectural design ideas in fashion and that’s how I feel we stand out from others. In this picture, I always feel happy for choosing architecture as a career option rather choosing fashion design.

Q: Can you point some common mistakes people make while dressing up?

A: Generally, people don’t consider their body structure before making a purchase. Just because apparel is nice it doesn’t mean it suits for any body type or any occasion. One should own the sense of styling and should know the purpose of a particular styling. I’m not directing that we shouldn’t break the mainstream and go with it, I mean it is alright to break the mainstream and dress the way you want. But conceptualizing your appearance is important.

Q: Some common mistakes by couples while choosing a dress for their big day.

A: Going monotonous is the common mistake that I found. They are very keen on getting to know what others will be wearing for their occasion, and they don’t spend time in making it different, after all, it’s their special day and they simply don’t invest time on the attires which they are going to carry till their lifetime. My advice for everyone is, spend some time on grooming yourself, it’s nothing wrong presenting yourself well, it’s not overdoing, try experimenting with different cloths, and don’t have a boring wardrobe. 

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