Digital Marketing For Beginners
Digital marketing, on the wheels of digital advancement, plays a pivotal role for businesses and global brands in the market. Companies that rely on promotion to reach a wider audience are inclining toward online marketing and in their quest to expand business establishments across the globe. In a fast-paced environment, making an online presence felt helps businesses thrive. Digital marketing is inevitable; it bridges the gap between customers and businesses like B2B and B2C through data-driven insights on marketing channels such as social media, job portals, paid search advertising, and marketing campaigns crafted with inbound and outbound marketing techniques.
A digital marking course is in-demand for students to cater to the digital needs of businesses through prowess in research skills, handling social media, search engines, and websites that can help generate sales leads, increase organic website traffic and shape brand awareness. Digital marketing courses also enhance students’ skills to secure a promising role in top PR or media companies. At Sulekha, we help you connect with verified and renowned Digital Marketing agencies and training institutes near you, offering 150+ Digital Marketing Institute Indian Institute of Technology, Chennai.
Comprehensive digital marketing guide for beginners:
Understanding the Basics of Digital Marketing, Campaigning Goals and Objectives, Exploring Vital Digital Marketing Channels, How to Develop a Comprehensive Digital Marketing Plan, Comparing Traditional Marketing with Digital Marketing
- Comprehending SEO: Exploring the World of Search Engines, Understanding Crawling and Indexing, Google vs. Other Search Engines, Differentiating SEO from Paid Ads, Overview of White Hat, Black Hat, and Grey Hat SEO
- Analysis and Research of Keywords: In-depth Keyword Research Techniques, Utilizing Google Keyword and Planner Tool, Discovering Keywords through Google Auto Detection, Decision-Making for Money Keywords
- On-Page Optimization: Fundamentals of HTML in SEO, Key HTML Tags for Optimization, Focus on Title, H1, and Meta Description, Managing Keyword Density and Prominence
- Content Optimization: Length, Quality, Uniqueness, Freshness, Optimizing Images for SEO
- Technical SEO: Exploring URL Structure and Length, Page Speed Analysis, Understanding Schema.org, Essentials of 301 Redirects, Robots.TXT, and Internal Linking, Sitemaps.XML and Essential Schemas
- Off-Page Optimization: Understanding Google Ranking Page, Tools like MozBar Chrome Extension, Significance and Techniques of Backlinks, Exploring Web 2.0, Forum Participation, Blog Commenting, Social Bookmarking, Classifieds, Directory Submission, Video Submission, Guest Posting, Press Release, Infographics, Audio Sharing, Social Media Engagement, Industry Roundup, Business Listing
- Advanced Link Building: Concepts like Do-Follow, No-Follow, Link Exchange, Link Juice, and Pyramid
- Blog Marketing: Understanding Blogs and Blog Creations, Strategies for Engaging Visitors, Identifying Relevant Topics for Periodical Posting
- Content Marketing: Developing Original Content, Crafting a Content Marketing Strategy and Plan, Driving Targeted Audiences
- Competitor Analysis: Familiarity with Competitor Analysis Tools (AHREFs, SEMRush),Analyzing Competitor Links and Traffic, Understanding AHREFs and Equivalent Tools
- Website Audit: Conducting Extensive On-Page SEO Audit, Identifying Content Duplication, Checking for Google Penalties, Page Speed, Console Errors, and Warnings,
- SEO Tools: Overview of Content Creation, Rank Tracking, On-Page Optimization, Backlink Research, Website Audit, and Keyword Research Tools
- Google - My Business: Creating Google Listings and Citations, Managing Reviews, Including Negative Reviews
- Google Search Console: Utilizing Search Queries, Organic Performance, Key Metrics, Top Pages, Structured Data, CTR, Clicks, Impressions, Exploring URL Inspection, Coverage Issues, Mobile Usability, Site Maps, Links, Legacy Tools, Security Issues, Manual Actions
- Google Analytics: Setting up Google Analytics for Real-Time User Analytics ,Analyzing Content, Traffic Source, Location, Audience Section, Cohort Analysis, User Explorer, Active User, Audiences based on Interests and Demographics, Geo, Affinity Audiences, In-Market Audiences, Audience Behavior, Cross-Device Reach, Mobile Audiences, User Flow, Benchmarking
- SEM Overview: Selecting Keywords, Campaign Creation, Video, Text, Image, Animated, and YouTube Marketing, Re-marketing
- Google Search Ads: PPC Campaign Creation, Ad Rank, Quality Score, Ad Groups, Budgeting, Keywords, Text Ads, Extension Setup, Negative Keywords, PPC Campaign Optimization, Key Metric Evaluation
- Google Display Ads: Contextual, Placement, Interest Targeting, Topics Targeting
- Remarketing of Ads: Standard and Dynamic Remarketing, Video Marketing, Email Marketing, Remarketing Lists for Search Ads
- Video Marketing: Video Optimization, Creator Studios, YouTube Channel Creation, Playlists, YouTube Analytics, Advanced Optimization Techniques
- Mobile Marketing: SMS Marketing, Mobile Targeting, App Store Optimization, Web vs. Mobile Marketing, Mobile and Responsive Websites, Native and Hybrid App Overview
- WhatsApp Marketing: Configuring WhatsApp Business, Installation, Auto Message Service
- SMS Marketing: Vendor Selection, Database Familiarity, Transactional vs. Promotional SMS, Best Practices
- YouTube Optimization: Channel Creation, Video Marketing Keywords, Title Optimization, Tag Optimization, Thumbnail Creation, Subscriber Link Optimization, Hashtag Use, YouTube Monetization
- Social Media Optimization: Group Participation, Insight Reports, Event Creation, Hashtag Optimization, Social Media Profile Creation (Twitter, Instagram, LinkedIn, Facebook)
- Social Media Marketing: Platforms Overview, Facebook, Instagram, LinkedIn, Twitter Marketing, Emerging Social Media Channels
- Designing Tools:Canva - Utilizing Canva for Designing
- Facebook Marketing: Optimization of Facebook Page, Business Manager Creation, Campaigns (Lead Generation, Video, Post Reach, App Store, Event Promotion, Pages Like Ad), Creative Posting, Audience Setup, Bidding, and Budgeting Strategies
- Instagram Marketing: Instagram Business Profile Optimization, Influencer Marketing, Paid Marketing in Feeds and Stories, Bidding and Budgeting Strategies, Content Strategy
- LinkedIn Marketing: LinkedIn Company Page Optimization, Ads (Search, InMail, Image, Job Postings, Retargeting Ads), Bidding and Budgeting Strategies
- Twitter Marketing: Strategies for Twitter Marketing, Instream Video Ads, App Installations, Followers, Retargeting, Bidding, and Budgeting Strategies
- Email Marketing: Understanding Email Marketing, Types of Email Marketing, Opt-in Email Marketing, Account Setup, List Creation, Web Forms, Broadcasts, Autoresponders, Inbox Optimization, Choosing Email Marketing Tools (e.g., Mailchimp)
- Social Media Marketing Tools: Overview of Tools for Social Media Marketing
- Digital Marketing Certifications: Google Analytics, Google Adwords, Facebook, YouTube, HubSpot Certifications
Top 10 Major Digital Marketing Modules in 2024
The digital marketing objective is to pitch products and services on various online channels to capture, generate sales and convert them into leads. Eloquent writing and product branding can cover a target audience. By leveraging channels like Email, Facebook, Instagram, Twitter, LinkedIn, Whatsapp, E-commerce websites, and Quora, marketers can use digital marketing strategies to cover web analytics and data-driven traffic to benefit companies and users mutually. Read the following digital marketing tactics to meet business objectives.
Search Engine Optimization (SEO) employs organic practices that increase businesses’ ranks in Google search results. This eventually increases search engine traffic and generates site visibility for users to access the business website effortlessly than surfing more. To accomplish this, SEO analysts target short and long-tail keywords and phrases users search monthly and annually on Google and analyze the search volumes to incorporate them into their content. SEO researchers must also consider the following during the process,
- Context Indexing
- Good linking building
- Targeting high-volume keywords
Search Engine Marketing is a digital marketing technique that enhances site visibility in search engine results pages (SERPs) and is the fastest way to drive enormous traffic to a website. SEM is called pay-per-click or paid search due to its inorganic marketing structure. This marketing plan has become unavoidable for increasing a company or brand’s online presence or reach. In this process, advertisers pay for the site traffic, impressions, and the number of visitors, enabling companies to spend their marketing budget smartly. Search marketing reaches users with a faster response rate when they perform a query on a search engine. Thus results with SEM are immediate. This digital advertising strategy, unlike other campaigns, is non-intrusive and least interrupts the background tasks. A marketer is prompted to follow these steps when setting up an SEM network,
- Research and select a set of keywords relevant to desired website or product
- Select a geographic ad location to display
- Bid on a convincing pay-per-click fee for ads
Social Media Marketing (SMM) uses social media applications to market services. This online-marketing technique enables brands to connect with users and share brand information with audiences via Facebook, Instagram, Twitter, and WhatsApp. It strategically builds brands’ customers and sales to drive organic traffic to a website and potentially convert leads. This approach to digital marketing leverages the familiarity and security of social media channels, making users confident to click on the outbound links to gain insights. Marketers who use SMM must keep the posts consistent as the account visibility rate is measured based on channel activity and time spent on the platform daily. Marketers can also use automated tools to schedule posts with the “set and forget” option. An essential part of SMM is analytics; social media marketers need to be tech-savvy in analyzing posts’ insights and perform different strategies to keep the audience active.
Pay-per-click is a branch of digital advertising to align users’ interests and companies’ goals. Practicing PPC is the quickest inorganic search engine marketing strategy to drive traffic to small online businesses instantly. Companies or advertisers have to pay a fee whenever users click on their ads or sponsored links redirecting to the primary page. PPC, in other words, captures users’ interest in researching more about the company’s service when displayed on the first results page or when searching for relevant terms. Running a well-targeted PPC campaign through Google Ads is cost-effective and highly rewarding as the return on ad spend (ROAS) is high when a user visits a company’s site. This leads to more brand exposure to direct the targeted audiences towards their destination. If the touches users’ pain points, Google will reduce the rate of cost per click and reward with lower-costing ad clicks in the future PPC marketing campaign. An advertiser must incorporate and organize the right keywords and assort and organize them into campaigns, and set up optimized landing pages for conversions.
- Optimized PPC campaign is cost-effective
- Compatible with running multiple ad campaigns for each keyword
- The higher the click-through rates, the more conversions and sales revenue
Email marketing is a powerful marketing channel for direct customer interaction through emails to promote brands and sell value propositions. An email has been a popular marketing tool as it demands users make actions, either reply to the email or forward it externally to establish new connections or discard the email or transfer it to the spam folder. This business and marketing approach can help brands tap into customer awareness of the latest products or services through an email campaign comprising newsletters, product launches, promotional emails, Retention emails, etc. The automated email marketing campaign also helps brands build meaningful relationships with customers and engage between purchases through marketing emails; brands can reap a significant return on investments (ROI) compared to other marketing techniques.
- Cost-effective
- Aligns sales and marketing
- More leads and conversion
Affiliate marketing
Affiliate marketing is a kind of performance-based marketing technique wherein a business rewards one or more affiliate partners for each visit brought in by the latter's own marketing efforts. Affiliate marketing is a diplomatic strategy executed between four players- merchant, network, publisher and customer, where the actions of one are mutually dependent on the rest.
Content Marketing
Content marketing is the first step to producing a successful and organic website to drive traffic instantly. It is a focused marketing approach helping companies pitch products and services by creating and distributing valuable and authentic information to capture a clearly defined target audience and retain their trust. Content marketing helps perform profitable customer action that majorly works on call-to-action (CTA) and inbound and outbound links that redirect users to external links to refer to more content from the company’s page. Marketers can carve a successful content marketing campaign by creating podcasts, videos, articles, blogs, on-page for websites, and social media posts to establish a brand statement, trust, selling value, and clear value proposition. Content marketing for enterprises plays a significant role in,
- Increased sale value
- Cost savings
- Driving organic traffic
- Capturing loyal customers
Digital Display Advertising
Digital display advertising is when a brand/business decides to promote their venture on a digital platform through banners and ad formats in order to generate revenue. The course involves the study of careful planning and strategy in order to get optimal organic traffic.
Mobile Advertising
Mobile advertising is a digital strategy implemented by businesses to target their audience solely through smartphones, tablets and other mobile media. The course includes insights on optimizing lead generation through SMS, MMS, email, social media, and applications.
Lead Generation
Lead generation is a digital marketing jargon that refers to optimizing the generation of prospective consumer interest or inquiry into a business' products or services through the Internet. The course will help you cover the ground on analyzing business strategies and improving them in order to get maximum leads for your business.
YouTube Advertising
YouTube advertising is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. These ads (videos, banners, or text) can be shown before the requested video plays, as an overlay while a video plays, or in the right margin of the page.YouTube advertising, done through Google Ads.
Benefits are : Reach the Right Audience, Easy to Track & Measure, YouTube Advertisements are more Engaging.
Digital Marketing Course Scope
- Easy to Learn : Digital marketing is for everyone; it is pretty more accessible than traditional marketing, where scaling becomes more target-oriented than providing freedom to create effective strategies.
- Global Business Reach : Digital Marketing, unlike traditional marketing, is not restricted to geography, man-labor, and creating an international business campaign is beyond imaginable. However, digital marketing revolutionized internet marketing with boundless means to reach wider target audiences worldwide. Even a local vendor or brand can tap into markets through the internet, which helps businesses explore and maximize opportunities by covering international audiences.
- Content Creation : A crucial advantage of digital marketing is the availability and demand for content to showcase the brand online. Branding becomes effortless as each platform receives a different content strategy, and writing fresh content with effective SEO practices reproduces more insights.
- Increased Engagement : More consumer interaction through content blogs, articles (free and paid), website content, and marketing strategies like email marketing, SEO, SEM, PPC, etc.
Fee Structure of Digital Marketing Course in Indian Institute of Technology, Chennai
- Digital marketing foundation course – Rs. 10,000
- Online digital marketing course – Rs. 35,000
- Optional skills topics – Rs. 8,500
- Diploma in digital marketing and advertising – Rs. 25,000
Jobs After Digital Marketing Course
- Digital Marketing Manager (5-8 years) – Rs. 15 Lakh approx
- PPC Analyst (4-6 years) – Rs. 9 Lakh approx
- SEO Specialist (4-7 years) – Rs 10 Lakh approx
- SEM Specialist (8-12 years) – Rs. 15 Lakh approx
- Content Writer (8-10 years) – Rs. 20 Lakh approx
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