Home | News | Expressions | Travel | Weblogs | Coffeehouse | Cities | Movies | Classifieds | Epress | About Us | Press
 
 



  Advertising
  Solutions
  Online
  In-theatre
  Direct Mail
  Event Sponsorship
  Market Research
  Case Studies
  Clients
  Contact Us

SOLUTIONS

Benefits of Sulekha Precision DM
View details
Options
View details

The Database
Sulekha will manage the entire campaign for you.
View details

Sulekha Deliverables
View details

Sulekha Precision DM


Would you like to reach out to all Indian households earning more than $100 K and living in the major US Cities? Would you like to communicate with Bengalis (or Tamilians or Gujaratis or Punjabis) living in NY/NJ, California and Texas? All those who have transacted online before? Women from affluent households living on east coast?

With Sulekha Precision DM you can do that and a whole lot more.




Benefits of Sulekha Precision DM

Sulekha is the only company in the US that can deliver this vast a reach with this level of fine targeting.

  • Vast reach
  • Superb targeting
  • Multiple target criteria
  • Professional execution at ultra-low prices



Options

Sulekha can work with you to ship out any material. Some of the common formats/ options are mentioned below:

  • Postcards
  • Postal mailers
  • Telemarketing
  • Marketing surveys



The Database

Sulekha has painstakingly compiled a vast database of 275,000 Indian households and segmented them by:

  • City
  • Income level
  • Home ownership/value
  • Sub-ethnicity (Punjabi, Tamilian, etc.)
  • Online transaction experience
  • Gender

Any of these target criteria can be combined to result in an extremely fine targetability.

Sources

  • US Census, City and County courthouse records
  • 23 White Pages; 43 Yellow Pages
  • Sulekha’s own yellow pages, leading Indian magazines
  • A comprehensive 12 month effort…updated as of March 2003



Sulekha Deliverables

Sulekha can manage the entire process of mailing marketing material for advertisers to the selected households at costs that in cases can only be a little higher than the cost of first class postage.

Time to completion

  • Shipped out within 3 days of receiving the material ready for labeling and sending out
  • Analysis report submitted within 3 days after shipping out

Confirmation report
Confirmation report sent by Sulekha containing breakdown by zip code of recipients



Take advantage of Sulekha Precision DM to reach out to your target segment by calling us.

 

 

1998-2004 Smart Information Worldwide, Inc. All Rights Reserved. Sulekha is a trademark of Smart Information Worldwide, Inc.