Sony Center Kapra Hyderabad

Sony Media Technology Centre (SMTC), a centre of excellence established by Sony Corporation (Sony) in association with Whistling Woods International (WWI) was inaugurated by Sir Howard Stringer (Chairman, CEO & President, Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling Woods International) today. Sony has collaborated with WWI, which is a leader in the media and entertainment education sector to establish the facility at the Mumbai campus of WWI. India’s motion picture industry is flourishing with over 1,000 annual releases, which is the highest in the world. However, while movies have widely become the accepted form of entertainment, most Indian movies are still produced using celluloid. Through SMTC, Sony will provide its expertise in High Definition (HD) and 3D film and broadcast technologies as well as focus on the proliferation and development of these technologies in India’s entertainment industry. Sony is targeting sales of more than 1 trillion yen (approximately $12 billion) from 3D-related product businesses by the end of fiscal year 2012 (ended March 31, 2013) including consumer and professional products and game. The 3D market is expected to expand rapidly and the creation of optimum, high-quality 3D content is essential to this growth. Sony will strongly support the creation of an environment that facilitates such ‘good’ 3D production, continuing an effort launched a year ago with the opening of its first Sony 3D Technology Center in Los Angeles where more than 1,000 industry professionals have visited and trained to-date.