You must be familiar with Backlinks already, aka "inbound links," "incoming links," or "one-way links." Backlinks are one of the most important aspects of SEO and page ranking criteria and are defined as links from one website to a page on another website. 

Google and other major search engines consider backlinks "votes"  to bring the website on the higher ranking which means, web pages that have more backlinks tend to have high organic search engine rankings. The relationship between the linking domains and rankings tells a similarly sad story. The number of backlinks you need to land on the first page of Google results is overwhelming for most marketers, and many even choose to go for blackhat SEO experts. Even the ninth and tenth positions on Google for competitive keywords have an average of over 30,000 backlinks. Blackhat SEO is called so because they use illegal and unethical ways to get your recently launched websites to rank higher as soon as possible, but there is a reason it's called blackhat. You might risk losing your website index permanently or be penalized and lose the ability to send organic audience.

Few simple ways to create quality backlinks are:

Leverage Relationship:

In the business world, you need to make your network healthy in the market to flourish. Similarly, the internet runs on the same note of networking and becoming famous. Use social media to slowly build your audience base and get email lists, feature in your friends' accounts and give out links externally and reach out to them. This will help you get the initial boost and let everyone know about your product out there. 

Content is King:

When websites have content that is boring or similar, it does no good for your website's SEO because no one wishes to link to your site. A great looking page with competitive content is the first step to your backlinking strategy.

Have an original study:

You must have seen or received google forms or emails asking you to take surveys. This trend has got very popular recently to survey people online amongst companies to showcase their original content. When you have your study that can provide knowledge or reward the audience, they will want to share your research, and by doing so, you will get a backlink.

Invest in Right media

What media you need to choose depends on your website content, but sites need to have some media to gauge interest. Infographics are the best options to go for, and most websites have it for a good reason. You can get blog pages looking to showcase your fresh and original infographics, and in doing so, they'll have to link it to your website.

Align Social Media strategy

Most internet users spend their time on social media websites, and there are many popular ones you need to tap into soon. Have your presence in at least ten of them like Facebook, Instagram, google , Reddit, Twitter, LinkedIn, Pinterest, etc. You don't need to be always active on all of them, but it helps when you engage in more places.

It can take years to set up required backlinks to your unknown name and website, but that doesn't mean that you will not have any result before that. Get a backlinking expert's help for more reliable and quality backlinks for your website and get a complete return on investment when you do so on a quarterly basis. You can find thousands of verified SEO professionals at Sulekha listing.