Product photography is a contextual concept for e-commerce business. Of late, no business can even think of flourishing without exploring the online dimensions. Be it garments, jewelry, accessories, utensils, consumer durables, or any other products; the online platforms offer thousands of varieties under one roof to choose from, which makes it one of the best choices available to the customers these days. Earlier for choosing one dress, you had to invest a substantial amount of time and energy in the physical market, searching the best garment within your budget. But, now, all you have to do is just log in to any portal selling garments and pick the one from thousands available that best suits your requirement and budget. Therefore, online shopping has saved time and energy both besides offering more choices at a time.
The effectiveness and the appeal of the products displayed on the online platforms largely depend on the quality of images shown online. When a person shops online, he/she cannot touch or feel the product. Instead, the images remain as the only source of judgment leading to the final purchase decision. Therefore, the images must be of superior quality, capable of doing justice to the real texture and features of the products concerned. Without crystal clear, sharp images, the online business will cease to exist.
The website having high-quality images will always experience a higher volume of traffic and will also have the confidence of the customers resulting in more effective sales. Sulekha has more than 5030+ verified product photographers enlisted who ensure the best images of the products to be sold online. If you are looking for a professional product photographer who would help you through the product shoot, fill-up the form at Sulekha and wait until our expert gives you a call. You can also refer to the eight reviews published at Sulekha that accounts for the 5-star rating of these services. Here are some of the aspects that make product photography essential for all online businesses.
The presentation
Photography is an art that has the power to change the complete appearance of a product just by changing a few angles and lighting arrangements. Suppose you are shooting a cricket ball. A professional photographer can add definition to the ball just by adding a few props here and there instantly. This would render the product a definition and a highlight at the same time. The concept of the online business lies in the appeal of the products displayed. The more beautiful the products would look, the higher would be the chances for it to get sold. Professional product photographers know the mood of the customers for different product base, and they successfully recreate the charm of the product through intelligent photography.
Brand definition
The better the presentation of the products, the higher would be the demand for the products adding credit to the band value in the market. Therefore, product photography not only enhances the chances of sales; it also accounts for the band value integration in the market. A professional projected series of products over a long time conveys the following messages to the market about your brand.
- Professional
- Good quality
- Valued
- Innovative
- Diverse
This, in turn, helps to substantiate the brand faith in the minds of the customers. Therefore, people start to choose your products over others of a similar category, and you gradually as well as successfully win the prevailing competition in the market.
Visual communication
The lustre and the digital quality of a product displayed online often speak volumes of the quality of the product. More often than not, the pictures with higher resolution and more defined appeal win the hearts of the customers leading them towards the purchase. Hence, photography has a lot to contribute when it comes to online shopping. Through several digital market strategies, you can bring the crowd on your platform. But, if the images fail to live up to the customer’s expectations, the net result becomes nil for all the efforts. Therefore, professional product photographers nail the last pin to make the deal complete.
Price variation in product photography
Product photography can be of multiple types. Based on the photographer chosen and the type of photography selected, the prices may vary. However, the common grounds on which the change is mentioned below.
- Years of experience of the photographer in the field
- Variety of shoot chose (simple, theme-based, involving models, involving props, outdoor, indoor, etc.)
- Still images only or videos included
- Choice of background
- Choice of venue
- Market reputation of the photographer
- Duration of the shoot
- Number of products covered
- Type of product involved
Though the prices may vary over a wide range, the average prices fall between INR 30000 to INR 200000.
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