Best Digital Marketing Companies in Kolkata
Digital marketing services are vital in promoting services or products through various digital avenues and several techniques are implemented in increasing the traffic and visibility. There are several methods which are used to convert this traffic into leads and it might be either organic or in organic.
What are the various services provided?
- Search Engine Optimization: SEO services are provided to increase the visibility of a web page in various search engines with the help of keywords. Some of the popular search engines are Google and Bing.
- Search Engine Marketing: Search Engine marketing services predominantly focus on paid advertising on major networks such as Google and Bing. Paid per click advertising is the most popular method.
- Social Media Marketing: A marketing strategy which utilizes various social media channels to connect with existing and future customers.
- Reputation Management: A strategy by which negative content about a brand online is replaced with positive ones.
- PR Marketing: Various strategies used to increase the visibility of a brand is what public marketing does. It also helps generate increased traffic on a website.
- Lead Generation: Lead generation services help in identifying potential customers for a business which in turns help with lead generation.
- E-Mail Marketing: E-mail marketing services help in driving traffic to a website in form of e-mails with engaging content. This will greatly help in lead conversion.
- E-Commerce solutions: This technique will help the developer in adding an interactive store to the website to make buying products much easier.
- Link Removal Services: These services are mainly used to remove unwanted links on the web which violate google guidelines.
- Conversion Optimization: Conversion optimization is very helpful for improving the website experience for a user which eventually helps convert into leads.
Is there a minimum price or charge?
None of the services provided by digital marketing companies have a fixed price. The prices are determined by the package and the services required by the company. The services can be chosen in accordance to the goals and needs.
What are the benefits of digital marketing?
Digital marketing has now become an integral part of any organizations core marketing campaigns. Here are a few benefits of using digital marketing:
- Performance measurement with up to date reports
- Customized strategies for individual needs and preferences
- Strategies to help reach a larger audience
- Optimized campaigns and reports to help understand the current scenario
- Regular reports for campaigns to understand the current scenario
- Increasing traffic rate and conversions
- Efficient and successful marketing techniques which are cost effective
- Easy access to experts in the field
- Easy access to the last tools and technologies in the world of digital marketing
What are the questions that I should ask before hiring an agency?
When hiring a digital marketing company, make sure you ask the following questions:
- What are the tools and strategies that you will be implementing?
- What are the services that will be included in the fee that I pay?
- Can I take a look at your other work?
- Can I take a look at your previous work or do you have a portfolio of your earlier work?
- Who is the person that I should get in touch with when I have queries?
- Are the reports a part of the fee that I pay for your services?
- What methods are implemented when measuring results?
- How often can I expect reports regarding the campaigns?
- What are the marketing strategies will you be using?