Best Digital Marketing Courses in Kolkata
With the advancement of technology, there has been a significant change in the market. Business owners are moving towards the online platform for the expansion of the business. However, being present on the online platform is not enough. It is essential to make the online presence felt. For this, there is a huge demand for digital marketers. You can make your career in digital marketing and have a bright future. By doing a digital marketing course, you can acquire the skills and get a job in this growing field. At Sulekha, we connect you to renowned institutes providing more than one hundred thirty digital marketing courses in Kolkata. If you wish to join the course, fill the above form with some necessary information. The representatives from the reputed academies near you would contact you. You can have a word with them and choose the course that suits you the best.
What are the advantages of getting digital marketing training?
From a start-up to a well-established multi-national company, every organization needs digital marketing experts. By doing a digital marketing course, you would get the theoretical as well as practical knowledge of the digital market. With the advanced skill set and knowledge of the digital market, you would be able to build your career in the field of digital marketing.
Which different modules are covered under a digital marketing course?
A digital marketing course is a complete package offering knowledge of different marketing strategies for the promotion of a brand. The different concepts taught in digital marketing training are
Search Engine Optimization (SEO):
SEO is the process of optimization of your page or website in a web search engine's unpaid results— often referred to as "organic" results. SEO usually includes an elaborate study of search statistics, keywords used in the page, etc. to feature on the top. There are certifications based on SEO optimization, Google AdWords, etc. which is provided by registered institutions.
Search Engine Marketing (SEM):
SEM is similar to SEO strategy; in the sense that it is a form of internet marketing that allows you to increase the visibility of your page through paid marketing like advertisements and banners on the search engine. SEM analogy involves the study of Search Engine Result Pages (SERP) that will be covered as a part of digital marketing coaching.
Pay per click is also a kind of internet marketing strategy wherein the advertisers pay a fee to the search engine every time one of their advertisements is being clicked. This essentially is a way of "purchasing" visits, rather than earning them. PPC is categorized under search engine advertising and paid marketing.
Social Media Marketing (SMM):
Social media has grown to become one of the most powerful influencing factors in marketing. Social media marketing entails a detailed overview of the structure, functioning, and strategy required for different social media websites like Facebook, Twitter, Instagram, etc.
Email marketing is one of the traditional marketing methods intended to strike a personal chord with the customer. The study of email marketing involves a detailed analysis of the nuances involved in sending out commercial emails and thereby generating revenue/leads.Affiliate marketing
Affiliate marketing is a kind of performance-based marketing technique wherein a business rewards one or more affiliate partners for each visit brought in by the latter's own marketing efforts. Affiliate marketing is a diplomatic strategy executed between four players- merchant, network, publisher and customer, where the actions of one are mutually dependent on the rest.
Digital Display Advertising:
Digital display advertising is when a brand/business decides to promote their venture on a digital platform through banners and ad formats in order to generate revenue. The course involves the study of careful planning and strategy in order to get optimal organic traffic.
Mobile advertising is a digital strategy implemented by businesses to target their audience solely through smartphones, tablets and other mobile media. The course includes insights on optimizing lead generation through SMS, MMS, email, social media, and applications.
Online lead generation:
Online lead generation is a digital marketing jargon that refers to optimizing the generation of prospective consumer interest or inquiry into a business' products or services through the Internet. The course will help you cover the ground on analyzing business strategies and improving them in order to get maximum leads for your business.
What is the fee structure of the Digital Marketing course?
The fee for digital marketing training varies according to the location of the institute. Apart from the location, many other factors influence the fee of the digital marketing course, such as the duration of the course, the reputation of the institute and type of course.
How many types of digital marketing courses are offered by academies in Kolkata?
The reputed academies in Kolkata are providing two types of digital marketing courses- Diploma course and Certification course. Based on your choice and comfort, you can join the digital marketing course in the reputed academy in Kolkata.
Which locations of Kolkata the academies provide digital marketing training?
There are numerous academies and institutes in Kolkata that offer Digital marketing training such as:
- Nungambakkam and many other
How can Sulekha help me in finding the best academy for digital marketing courses in Kolkata?
Sulekha is a top-notch business listing platform. At Sulekha, we help you to get in touch with the training centres offering digital marketing courses in Kolkata. To get detailed information about the course, fill the form above. The mentors from the trusted training institutes would call you shortly. You can clarify all your queries regarding the course and select the course with better future opportunities.