Pochampally.com Khairatabad Hyderabad

The word ""Handloom"" derives its meaning from the process of operation of a country wooden structure called ""loom"" by hand and with the sole aid of manpower. Even today, despite the fact that our cloth markets are flooded with heaps of fabrics, both printed and woven synthetic ones in eye-catching designs and bewitching colours which often stole perennial attraction to the young and ageing girls and women, still it is the handloom which in the ultimate analysis provides answer to the aspirations and desires of our women folk for the simple reason that the machine has not yet been devised by man which can out do the handloom in production of butis, tie-ups and other designs which come naturally in weaving together with the zari work in the borders and in the bodice of the saree. Hence the importance of the handloom in this atomic age.