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Marketing Course? Before You Begin Learning, It's Important to Understand What Digital Marketing Is? Digital marketing is all about promoting products or services online. It helps businesses connect with customers through different channels like search engines, social media, paid ads, mobile apps, and even video content. The goal is to reach potential customers where they spend their time—on the internet. Digital marketing is all about merging traditional strategies with online methods to effectively reach a wider audience. Nowadays, when people seek information or products, they almost always start their search online, creating a massive flow of traffic on digital platforms. This shift allows businesses to engage with many more potential customers than they could through conventional marketing alone. Furthermore, digital marketing enables companies to pinpoint and connect with those most likely to be interested in their offerings. For instance, a business can promote exclusive deals by reaching out to former customers or showcasing promotions on social media. This approach not only enhances visibility but also fosters stronger relationships with customers, encouraging engagement and driving sales in innovative ways