BPTP Limited Sector 70A Gurgaon

In the eight years since its inception, BPTP has established itself as a leading company in the NCR real estate sector. Committed to achieving excellence in architecture, design, aesthetics and infrastructure, the company has redefined the concept of viable realty with its mega township Parklands in Faridabad and is now setting new benchmarks in luxury housing with various projects across the NCR. With its impressive portfolio of contemporary commercial, residential, IT park and retail developments, the company is spearheading the growth and expansion of the real estate sector. A Focused Portfolio BPTP has a well-defined, strategically focused portfolio. We ensure high visibility of cash flow from our on-going projects. Our track record when it comes to optimizing cash flow is also successful. A number of our current projects are low-rise structures – largely 2 to 5 floor buildings. The construction and delivery of these developments is done in a relatively shorter timeframe. This accelerated conversion enhances the visibility of cash flow. In addition to our completed projects, we have as many as 24 residential projects on the anvil. With 27.47 million square feet of saleable area located in the key NCR cities of Faridabad, Gurgaon (and NOIDA) we have enough and more prospects in the near future. Our robust cash flow from current projects aids us in repaying loans and staying insulated in times of economic difficulty. Quality of Land Reserves Access to large land reserves of superior quality is an essential requirement for every real estate developer. The ownership of such land reserves is a key differentiator in the sector. One of our biggest advantages over our competitors is the location of our land reserves. As an established company in the NCR, we are well positioned for accelerated growth and development in the region. All our projects – complete, in progress and planned – are in close proximity to existing, or planned, social and physical infrastructure proposed by various State Governments. Response & Adaptability In the current market scenario, it is essential for every company to be dynamic and adaptable. One of BPTP's key strengths is our efficient use of capital and the ease with which we respond to changing regulatory and economic environments. This ability, along with the experience of our management team and their knowledge of the NCR real estate market, helps us to continue achieving business growth despite difficult economic environments. In order to equip ourselves to deal with market trends we converted one of our high rise residential projects into low rise group housing. In October 2008, due to the global economic downturn and demand-supply dynamics of the local market, we deferred our SEZ development projects. This was done in order to reduce capital expenditure and the debt we would have otherwise taken on for the development of these projects. In January 2009, the Haryana Government permitted registration of independent floors built on residential plots. This amendment allowed us to realign our residential projects from plotted housing to independent floors. The resulting optimization of the built-up area of these units permitted us to offer a unique three bedroom product to our clients at reduced unit prices. In September the same year, we launched Park 81 in Faridabad – a new independent floors project that we had previously planned to develop as plotted housing. In March 2008, the UP Government conducted an auction for the acquisition of 94.1 acres of commercial plots in Sector 94. This area, located on the NOIDA-Greater NOIDA expressway, was available at an aggregate consideration of INR 49.6 billion. Subsequently, the NOIDA Authority restructured the scheme permitting developers, who had acquired land from the Authority, the option to agree to a modified payment plan. They also allowed the developers the option to forfeit a part of the paid amount as a penalty, in exchange for a smaller portion of the plot. We chose to purchase a smaller plot spread across 21.7 acres, in consideration for the INR 12.7 billion that we had already paid. Consistency of Execution We pride ourselves on our ability to identify, acquire and consolidate land parcels for our projects. It is a well-documented fact that BPTP was the first developer to correctly analyse the potential in developing real estate in Faridabad. We ventured into the Faridabad market well before our competitors and therefore acquire large land parcels for the development of our projects. This foresight of our project research team put us ahead of the game and awarded us with a great deal of flexibility while executing our plans. The acquisition of large parcels of contiguous land allows for the development of large scale projects like townships in multiple stages. This awards the developer the flexibility to modify later phases of the project and customize them to our customers' needs. Our focus will continue to be on real estate development while constantly augmenting partnerships with experts in architecture and construction. Access to the expertise of reputed firms and professionals supplements our knowledge base and adds value to our projects. We already outsource our construction activities – which are labour and capital intensive – in order to achieve higher efficiency. In addition to performing direct sales, our marketing team, in conjunction with a network of 575 independent brokers, drive sales for our numerous projects. This has helped us in creating a consolidated customer base. We market our projects through an amalgamation of sales and marketing strategies, tailored to the requirements of each individual development. Our strong relationships with leading banks and financial institutions allow us to offer prospective clients the best possible credit facilities. Attracting Global Investors For a young company like ours, it is a matter of immense pride that we have managed to attract investment from global players. These include affiliates of JP Morgan Chase & Co. group of companies, CPI and Merrill Lynch. These investments have been made in either BPTP directly or one or more of our subsidiaries. In August 2007, CPI invested INR 3,225 million in BPTP, while HVIHL, an affiliate of JP Morgan & Co. group of companies, invested INR 2,150 million in our company in July 2008. Meanwhile, in April 2008, CPI India has invested an aggregate amount of INR 3,990 million in three of our associates and one of our Subsidiaries which owns SEZ projects in Faridabad, Gurgaon and Greater NOIDA. We also own 51% in Vital Constructions Pvt. Ltd., our subsidiary, which has developed BPTP Crest, an IT Park housing our headquarters, which is located on NH 8. The remaining 49% stake in this subsidiary is owned by Merrill Lynch international, which invested INR 1,221.1 million in it in March 2007. Experienced Leadership and Management Mr. Kabul Chawla, Chairman & Managing Director of BPTP Ltd., is the founder of our company. A first generation entrepreneur, Mr. Chawla has over 16 years of experience in the sector. BPTP is his brainchild and a culmination of his desire to create a real estate company, which adheres to international standards and is committed to fulfilling the aspirations of India's prospective home owners. His vision and leadership has steered the company's direction and charted its growth. Mr. Chawla successfully identified Faridabad as an area of potential growth ahead of the market, and conceptualized BPTP Parklands, our integrated township in the city. Parklands brought with it unheralded concepts to the city such as peripheral security, power back-up and the gated community model. Other members of our senior management have extensive experience in various aspects of the real estate industry. Their professional careers have given them other members of our senior management team had extensive experience in various aspects of the real estate development industry and/or their respective functions. We believe that the experience of our management team and its understanding of the real estate market in India have enabled us to grow and scale up our operations even though we only started operations in 2003.