Anoothi Online Lajpat Nagar IV Delhi

In 2005, a humble dream took shape when Murli Dhar Khemani and his wife Bhawna Khemani began selling fabrics door to door in New Delhi. What started as a small effort soon grew into a movement — a movement of bringing authentic, high-quality ethnic wear to women who value tradition and style. From those modest beginnings, Anoothi has today become a name synonymous with trust, quality, and timeless elegance. With more than 20 years of expertise in manufacturing and wholesaling women’s wear, Anoothi has built an empire rooted in craftsmanship and customer trust. Our journey is a testament to perseverance, self-made success, and the power of family values. From supplying to wholesalers and retailers across India, we are now taking a step closer to our customers by launching our own retail and online platform – Anoothi Online.