Design Academy of India Chandni Chowk delhi

The story behind the evolution of the brand is as interesting as its jewelry. It began as traditional showroom in the old world environs of Chandni Chowk, A Heritage building Built in 1860, under the name “Khoob Chand Inderchand”. Named after Tarun’s father who started the business-the showroom was an immediate success. Shri Inderchand Jain was a natural at the business. Renowned for his eye for gems, he passed on the talent to his son. Trained from childhood under the eagle eye of his father in the identification of gems, the young Tarun was an active participant in the family business. He started designing jewelry since class V. It was the age of experimentation. Tarun was allowed to work only with Silver and American Diamonds. However even at this early age, Tarun Jain was extremely innovative. The gifted child decided colors and stones by himself and his designs were appreciated by all. The Khoobchand Inderchand brandname soon came to be known as Atul Jewllers. The 60s saw the family business establish many a milestone. The gemstone specialist’s fame spread far. Tarun Jain’s romance with jewels had started early. It grew into a burning passion with each passing year. In the time old traditions of a family business-it was understood that Tarun would take over the reins when he grew up. He studied gemology and diamond grading from the Indian Gemological Institute and GIA , along with a conventional education at Delhi University. He also learned Jewellery designing formally at Jewellery Product Development Council. Furthermore, he has studied Digital Jewellery Designing from Jewellery Design and Management School Singapore (JDMIS). The fascination for stones and colors, the design talent and the eye for gems had determined that Tarun’s calling was the jewelry business. However Tarun was not content to allow the business to stay within the confines of the winding streets of Chandni Chowk. Under the brand name of Sil Gold –Tarun Jain took his business to varied parts of the Country. From a Hi end show room at South Extension to catering to different jewelers across India – Sil Gold spanned the entire India spectrum. Soon Tarun was exporting to UK, USA and Canada. His brand became a name to reckon with in customized jewelry for international markets.