Hammer Communications Pvt. Ltd. Okhla Delhi

People resist simplicity because they fear it. A simple idea makes us feel naked, especially when you are surrounded by peers who rely on complexity to mask their ignorance and hedge their bets. Despite complex circumstances and even more complex market conditions, certain laws of gravity still apply. Competitors are nothing more than arch rivals, positioning is the process of differentiation and effective communication is all about transforming strategies into simple ideas. The trick lies in straightforward communication that cuts through the ridiculous jargon. We embrace simplicity and firmly believe in its unassailable power. Which is why, the core of our existence thrives on insights, imagination and simple ideas. Because simplicity cuts through complexity and confusion and enters people’s minds and hearts, building PICs - Permanently Infatuated Customers.